Best Fashion Design Universities in Europe
Shoshana Pinedo has made the transition from Europe to the States with ease and grace, pursuing a successful design career with Viktor & Rolf and following her own muses.
Born in Amsterdam, recent Academy of Art University Graduate Shoshana Pinedo headed East after earning her MFA in Fashion Design and Construction in May 2013 with a final collection of luxury women’s wear influenced by the Italian artist Alberto Seveso and the paper artists Richard Sweeney, Matt Shlian and Norika Ambe.
Her resume offers a prestigious line of experience, working for some of the world’s most well known contemporary brands including J. Crew, Kenneth Cole, and Jason Wu. She has also spent time employed as an accessories designer for couturiers Victor & Rolf.
When first moving to the United State, she overcame cultural barriers, including less open-mindedness than she had been used to, and missing her family, after coming to this country in 2001 to take an undergraduate degree in photography at Wheaton College in Massachusetts.After leaving AAU, Shoshana continues to consult for boutique design studios, international ateliers and major brands; designing, organizing and delivering memorable fashion capabilities.
We talked to her about where she has been – and where she is going.
The past few months, I have been working on the women’s wear team at J. Crew as a freelance Associate Designer. Currently I am designing for women’s novelty bottoms and suiting. It has been a great experience and I am learning the ins and outs of designing for a larger company.
What does a regular workday in the studio look like for you?
It’s always different. Typically, it consists of fittings, developing concepts and ideas for fabric and prints, approving strike off and sketching. To elaborate, concept development begins with a goal, or what you believe the goal to be when you set out. As the creative process unfolds and new elements and inspirations are introduced, the goal can evolve into something you never anticipated, that you could never have imagined without the process itself. This is how you can arrive at a truly novel and unique concept.